You First

What is the role of women in today’s world? Has the perception of women only being the “beautiful and fragile” gender, changed? Theoretically yes, but substantially no.

Women have been perceived as beautiful objects who care about their physical appearance, and however hard they study, their careers will not be as high as a man’s. The modern society being deluged by social media has made women feel insequre about how they look, what they say, what their interactions with the opposite sex are.

Create your own symbol

One of kindness

One of creativity

One of love

However, all the above are just statements, not the rule, and consequently they can be eradicated. That is what we, A.S.A.M.A, want to do. To debunk these myths, and prove that women are strong, creative and independent creatures, that can achieve their goals and make their dreams come true!
This is why, we decided to make a partnership with Forébelle, and take on their new campaign for summer 2021 and give a percentage of profits to Win Hellas, a non-proft oranization which helps women who are abused and want to fight inequality in every way!

In a world, where women can be the “scapegoat” for every social issue, we are here to remind you that you are worth it! You are capable! You are first!